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Grayphics' FAQs

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What is Graphic Design?

The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.

 

What is a Proof?

With the advent of direct to plate & digital printing, proofing has changed from the days of Matchprint & FUJI Proofing. Typically a proof will either be a laser or inkjet print, and for the sake of time and convenience, we offer 3D mockups of your final printed pieces as an alternative. It is important to note that we do what we do, we do well... design & print; as a professional in your industry, you know your business far better than we do. As you are the proofreader, it is up to the client to make sure that elements (including industry terms, marks, logos, and images) are correct. Once we are provided a "go" and receive payment, it is assumed that you have double checked the design carefully and as such, Grayphics is no longer responsible for errors or omissions.

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